We all know that users often misreport when asked questions, not because they are looking to intentionally deceive us, but because they are humans with their specializations, constructed self-images, and fallible memories. One method for overcoming this problem is contextual…
We ran a quick UX benchmark study between Zillow and Redfin to see how their online experience compared. Here are the results. Source: UX Battle of the Week: Zillow vs Redfin
We recently had a webinar with Leah Kaufman of Lenovo to discuss how to recruit participants for UX research and usability testing, and our attendees had a lot of questions for her. Here are her answers to some of the…
